If you’re an AWS Marketplace seller or APN partner, AWS offers a highly underused benefit: Marketing Development Funds (MDF) — funds that can cover up to 50% of your marketing expenses, including explainer video production.
Whether you're trying to get a video done this year (we’re currently in Q3 2025) or you're looking ahead to 2026, here's everything you need to know to qualify and how I can help.
Yes. AWS Partner MDF supports:
As long as the video is tied to an AWS product and approved in advance, you’re good.
2025 AWS Partner Funding Benefits Guide (PDF)
We’re past the June 30 MDF pre-commitment deadline meaning:
But don’t worry, this is the perfect time to start planning for 2026 and ensure you don’t miss out next time.
To maximize your co-marketing dollars next year, here’s what I recommend:
Early planning ensures you don’t leave money on the table or rush production when AWS’s deadlines hit.
You’ll also get a MDF-friendly quote and description you can use in your funding request.
If you still have MDF funds in motion for 2025, we can move quickly and aim for a Q3 or early Q4 delivery.
If not — let's plan for 2026 the right way, lock in approval early, and make sure AWS helps cover your costs.
Reach out here , and I’ll guide you through your options either way.
If you have questions, want more information or have a project in mind, shoot us a message.
We're happy to provide a preview of your customized content strategy and/or proposal for your video.
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