Why your startup needs an explainer video

April 25, 2023

Are you running a start-up tech company and feeling lost in the sea of competitors? Well, fear not - I have a secret weapon for you:

Explainer Video

Let me break it down for you with some statistics. According to a study by Forbes, 59% of executives would rather watch a video than read text, making explainer videos an effective way to capture their attention (source: Forbes). Additionally, according to a study by Wistia, embedding a video on your landing page can increase conversions by up to 80% (source: Wistia).

Why are explainer videos so effective? Well, for starters, they make complex concepts easy to understand. As a start-up, you're trying to explain a new product or service to a potentially skeptical audience. Our explainer videos can help you do that in a way that's engaging, informative, and memorable.

Secondly, explainer videos showcase your brand's personality. When you're a start-up, you're trying to stand out in a crowded market. A well-crafted explainer video can help you do just that by infusing your brand with humor, heart, and soul. And be cautious of those video templates - they're not the same!

So, if you're a start-up tech company and you want to boost conversions, increase engagement, and make a lasting impression, don't wait - reach out to us at CODY Creative Co. and get yourself an explainer video. Because as the data shows, it's not just a nice-to-have, it's a must-have.


If you have questions, want more information or have a project in mind, shoot us a message.

We're happy to provide a preview of your customized content strategy and/or proposal for your video.

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