Have you noticed that video scripts are starting to sound the same? Is it just the collective consciousness? Nah, it's just the overuse of AI, specifically ChatGPT, in script writing.
Writers are now leaning on AI tools to generate their video scripts, resulting in a generic voice that’s boringly professional, upbeat, and predictable.
What does “AI-speak” sound like? You’ve probably heard it
Here are a few giveaways that a script might have been (at least partially) written by ChatGPT or similar tools:
- “Game changer” – A go-to phrase for product announcements, but it’s extremely overused. I bet you’ll hear this one today!
- “In a world where…” – A 90’s movie-trailer structure that’s been adopted by AI for dramatic intros
- “We’re not just [X]. We’re [Y].” – The rhetorical bait-and-switch. This one is everywhere
- “It’s more than [X]. It’s [Y].” – A cousin to the one above. Used to elevate something basic into something profound (or at least sound like it)
- “At the end of the day…” – A filler phrase that tries to add emphasis, but usually just signals that we’ve run out of real insight
- “What if you could…” – The default setup for dreamy product promises
- “Seamless. Intuitive. Powerful.” – One-word adjectives are sprinkled across the screen but often lack specifics
- “Say goodbye to [problem] and hello to [solution].” – Feels like it came from a pitch deck generator. Because it probably did.
- “The future of [industry] is here.” – Timeless… and timeworn.
Why this matters
ChatGPT is great at making language flow and tightening structure, but if you let it take over the entire writing process, you end up with something that feels polished but hollow. Worse, audiences begin to tune it out.
How We Use AI Without Losing the Human Voice
At CODY Creative Co., we believe the best scripts still come from human fingers on the keyboard. But we’re also realistic. AI tools like ChatGPT are here, and they can be helpful when used with intention. Some of our clients prefer to generate their own drafts using AI before coming to us. Others ask us to polish AI-generated content into something sharper, more on-brand, more alive.
Here’s how we approach AI-assisted scripts to make sure the final product still sounds like you, not a machine.
- Use AI as a collaborator, not a ghostwriter
We’ll sometimes use AI to help build an outline or spark ideas, but the real voice comes in the rewrite. Your tone, your rhythm, your message. It’s YOURS.
- Kill the clichés
AI leans heavily on the familiar. We look for phrases that feel like they came from a template and rewrite them in a way only your brand would say it.
- Watch for rhythm and repetition
AI loves structure, especially in threes. You'll see mirrored phrasing, slogans, and slogans-about-slogans. We break that up. Add a pause. Let your words breathe.
- Be specific
"Powerful features" doesn’t mean much. We dig in and name them. Instead of saying it’s intuitive, we show how it works - clearly, visually, and without filler.
Let your weird shine through
Every good script has quirks. That’s the human part, and it’s where we shine, by leaning into what makes your brand feel real.
Bonus: Common AI-Sounding Phrases to Watch For
- “Imagine a world where…”
- “Unlock the potential of…”
- “Whether you’re [persona A] or [persona B]…”
- “Built with [values] in mind.”
- “This isn’t just [X] — it’s a [Y] revolution.”
- “From [starting point] to [goal], we’ve got you covered.”
- “Let’s dive in.”
- “You’re not alone.”
- “Join us on this journey.”
- “It all starts here.”
