As a start-up, Vetstoria's brand continues to evolve. Many of their existing design assets feature trendy, stylized character scenes. They had an explainer video, however its presentation and style was inconsistent with their web branding.
With Vetstoria's product and target audience in mind, we proposed creative direction. We would limit colors in the explainer video to those found in the Vetstoria logo, with few accent colors. We also wanted our explainer characters to match Vetstoria's website characters in order to maintain brand consistency across all media. Brand consistency equals brand recognition.
As part of our Standard Video package, creating a script is the first step. We ask our clients to fill out our Video Brief form in order for us to get a better understanding of their product and mission. With the details provided, we determined the best approach for engaging their target audience would be through story and characters, while showing functionality, benefits, and ease of use of their software.View Video Brief >
Once a script was developed, we provided Vetstoria with several samples of voice actors with both female and male options.
Every established brand has a library of shareable content for their prospects and customers. Retarget consumers by establishing authority in your industry and provide value to your customers with on-going video.
Convert your video’s content into an infographic. An infographic provides the same message at your viewer’s own pace.
If you have questions, want more information or have a project in mind, shoot us a message.
We can't give away all our secrets, but we're happy to provide a preview of your customized content strategy and/or proposal for your video.
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We'll review your website and social media to provide video content strategy options for increasing conversion. Include a message if you have more info that should be considered.